We’ve made the Citywire New Model Adviser Top 100 (again)!

This list celebrates the best financial planning firms in the UK – those who go above and beyond for their clients and the profession.
Written by
Wealth of Advice
Published on
20 Nov 2025

What does that mean? In simple terms, this list celebrates the best financial planning firms in the UK – those who go above and beyond for their clients and the profession.


Citywire looks at things like:

  • Adviser qualifications and expertise
  • How we use technology to make life easier for clients
  • Our commitment to education and professional standards
  • Community involvement and giving back


It’s not just about numbers – it’s about quality advice, innovation, and care for clients.


We’re proud to be recognised among the top firms shaping the future of financial planning. A huge thank you to our amazing team and our clients for trusting us to guide your financial journey.

You can read their summary of our entry below:

This article was originally published by Citywire New Model Adviser on 10th November 2025

A Durham-based financial advisory firm that typically focuses on retirement and investment planning, Wealth of Advice has had a year of prosperous returns, forecasting 44 new clients and a 12% gain in wealth assets under advice by the end of the year.  
Bringing nominative determinism to the financial sector, the firm has stood out by offering an abundance of advice transcending the financial. They offer after-life guidance to their clients, such as estate planning, wills, and lasting power of attorney.  
Over the last 12 months, the firm has taken a multimedia approach to its marketing strategy. In January of this year, it started a weekly podcast called Retire Well, educating pre-retirees on retirement planning that has so far clocked up 120,000 streams.  
The firm also invests significantly into the local region, with some members acting as trustees and advisers for local university and hospital public bodies.

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